The Santa Sprint brings festive energy to the Canalwalk on Race Street, inviting the community to dress in full Santa style and support Holyoke Pride, the city’s month-long celebration of LGBTQIA+ pride, culture, and community each June. Runners ages 18+ can pre-register for a Starting Line Pass at holyokepride.org for a joyful dash from Euphorium Dispensary to The Cubit, complete with playful awards like Fastest Santa and Best Group Santas. Supporters who prefer to cheer—or give from afar—can purchase a Cheer Squad Pass, donating to Holyoke Pride without joining the run. (The event is free to attend). With costumes, camaraderie, and holiday cheer, the Santa Sprint lights up the Canalwalk while fueling the work of Pride.