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What is Noche de San Juan? Puerto Ricans all over the world celebrate la Noche de San Juan – an eve of a feast for Saint John, the Baptist’s birth. Unlike other festivities around the world, in Puerto Rico, this celebration -which occurs two days before the summer solstice- marks a holiday spent at the beach. The tradition goes that at the stroke of midnight, people take at least three backward plunges – though some do seven or 12 dives, to rid life of all negativities. In Holyoke, we host a Festival with water activities for all ages to do a similar feel of the tradition. There will also be a car show for those who would like to participate reach out to Kayla Info@nuevaofholyoke.org